Where there’s a will to make money at the expense of others, there’s a way to make it happen. Unfortunate as it may be, there’s barely a valuable commodity in the world these days that isn’t subject to counterfeiting and fraudulent trade. Which is why it’s technically no big surprise to hear of the problem with fake Blue Mountain Coffee reaching epidemic levels in various parts of the world.
The Coffee Industry Board of Jamaica has stated that it intends to get more serious than ever before with fighting the sale of fake Jamaican Blue Mountain Coffee, particularly on home soil. Sales of counterfeit coffee are apparently getting out of control across the country, though it isn’t just at home in Jamaica that the problem exists. A task force has been set up by Industry Board Chairman Delano Franklyn to tackle the issue head on, which will involve a series of raids and preventative measures being implemented at the end of the year.
A Global Issue
Unfortunately, all such efforts will do little to combat the problem of an incalculable quantity of fake Jamaican Coffee products already on sale all over the world. Craft markets, supermarkets and local gift shops around Jamaica are apparently the main targets for those involved in the crackdown. Authorities have been repeatedly tipped off by locals and visitors alike, having come across fake Blue Mountain Coffee both in stores and even being served in many hotels and restaurants.
Those found guilty of violating trademark law when it comes to coffee packaging, marketing and distribution in Jamaica face a prison sentence of up to six months and fines as high as $600,000. Nevertheless, bringing those responsible to justice is likely to prove difficult, given the way in which such products have already found their way as far overseas as Germany, Spain and the United Kingdom.
Unfortunately, it isn’t just customers who are losing out due to the prevalence of fake Jamaican Blue Mountain Coffee. Production fell catastrophically over recent years due to a series of hurricanes and the outbreak of disease. Counterfeit coffee sold at a lower price and made more readily available than the real-deal takes critically important sales away from the hardworking farmers and producers behind genuine Blue Mountain Coffee.
Spotting the Fakes
In terms of what the average member of the public can do to help, there are two reasons why spotting fake coffee can be difficult. The first of which being how many products are packaged and labelled so professionally and convincingly that you find yourself with little cause for suspicion. And the second being that even if there were glaring errors or omissions with the labels, the average buyer would not be able to identify them anyway.
After all, such products are specifically presented in a manner that makes them look as authentic as possible.
Which in turn means that there are really only two ways of ensuring that the Blue Mountain Coffee you buy is 100% authentic, every time. Which are as follows:
It’s important to remember that real Blue Mountain Coffee is produced in extremely small quantities every year and represents an exclusive, premium commodity. Which is why those who claim to have a stockpile of the stuff and are able to sell it for half the normal price are actually selling you little more than lies.
If in doubt, speak to a responsible and reputable coffee retailer for more advice.
You can rest assured that Hayman’s 100% Jamaican Blue Mountain Coffee is certified by the Jamaican Coffee Industry Board (the highest regulatory authority in Jamaica) as being genuine Jamaica Blue Mountain Coffee (you can see authenticity certificate in image above). For more information about our 100% Blue Mountain coffee, click here.
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