How Specialty Coffee Enhances the Luxury Hotel Guest Experience
For luxury stays, the experience is everything. Seasonal occupancy and increasing competition mean that luxury resorts, each five star hotel and spa hotels must make small incremental improvements to achieve marginal gains. In today’s world, that’s the only way to stay profitable.
However, these slight improvements are often easier to implement than most hotel managers think. Perks, amenities, and personalised experiences add up, exceeding guests’ expectations, increasing loyalty, and, most importantly, enhancing shareability.
One such small improvement that any 5 star hotel can implement is introducing a specialty coffee program.
Playing the Marginal Gains Game
Luxury resorts and high-end establishments are complex operations to run. Ensuring that everything is perfect is no easy feat. However, when hotel managers must juggle their food and beverage program, maintenance, entertainment, and logistics, making improvements becomes difficult.
Marginal gains theory suggests that even the smallest improvements in various areas add up to experiences that not only meet but exceed the guests’ expectations.
Adding a dessert cart, offering amenities for children, and adding extra services to the spa are good examples of small improvements that elevate the overall experience, and so is incorporating a specialty coffee program.
Implementing a Coffee Program
Specialty coffee can be incorporated into a hotel’s brand identity. The key is choosing the right types of coffee and the number of offerings.
For boutique hotels, it is better to offer one or two types of coffee than to offer all available coffees. This is similar to managing a wine program, where small hotels offer just a few house wine varieties that align with their image. For large resorts, offering a wide range of coffee can have a positive impact, in the same way as they want to have a complete wine cellar with options from all around the world.
Shareability Matters
Social media plays a big role in our lives, and that’s especially true when we travel. Nowadays, we don’t wait for our loved ones to return from a trip to know about it; we experience it in real time through social media.
Guests at a luxury hotel will share pictures and videos of everything, from their room to the public areas, and there’s a significant trend of sharing what the guests get to eat and drink during their holiday.
Offering specialty coffee in the lobby, rooms, bars and restaurants, especially when it’s served with details about the coffee’s origin and flavor profile, makes for great social content.
Enhance Your Luxury Hotel Guest Experience with Coffee
Coffee is a universal beverage and a multi-sensory experience, which is why it’s a great way to enhance your guests’ stay. By offering specialty coffee in your hotel’s suites, lobbies, bars and restaurants, you create opportunities for your guests to share on their social media.
Making guests feel taken care of is any hospitality business’s goal. And you can accomplish it through small, marginal improvements. A speciality coffee program makes your service a little better, and sometimes, that small improvement is all it takes.
Since 2014, Hayman has been helping top hotels delighting guests and boosting revenues, by serving the coffee that leaves no one indifferent, our fresh roasted specialty coffee.
