As you probably know by now, we are advocates of organic coffee. Not to mention, organic farming practices in general.
Consequently, the title of this post may come as something of a surprise to those who follow our blog. We regularly preach the virtues and value of organic coffee, but we also acknowledge the fact that organic isn’t everything.
Truth is, just because something bears the ‘organic’ mark does not necessarily make it a world-class product. When something qualifies as 100% organic, it simply means it has been produced through a 100% organic cultivation process.
The rest, by contrast, is open to interpretation.
This is why taking all types of organic coffee at face value is not necessarily a good idea. When it comes to both health benefits and enjoyment, there are several reasons why ‘organic’ alone may not actually mean a great deal.
Firstly, the fact that a product is labelled ‘organic’ does not give any confirmation or even indication of its quality. Organic products can be cultivated poorly, heavily processed and sold to consumers in mass quantities with zero focus on quality and enjoyment.
This is why it is important to look beyond the label alone, when shopping for high quality organic coffee. Organic is always the preferable option, but you also need to consider the origins of the coffee, the producer responsible for it and the quality of the final product.
Another reason to stick with coffee producers and roasters you can trust is to ensure the organic coffee you buy it safe. One of the reasons mass producers use so many synthetic ingredients and chemical preservatives is to preserve the life and perceived ‘freshness’ of their products.
Once you exclude synthetic additives from the equation, it becomes much more difficult to preserve the quality and safety of coffee beans long-term. Precisely why some organic coffee beans may have a comparatively short shelf life, if not cultivated and prepared with the utmost care and attention. When buying organic coffee beans, buying exclusively from top-rated producers and roasters is essential.
Last up, the mass-production coffee market is awash with producers who use the ‘organic’ badge of honor to hide a multitude of flaws. Simply by emblazoning their bags of beans with the ‘organic’ claim, they assume buyers will ignore the fact that the coffee is actually pretty grim.
The simple fact of the matter is that just because something is organic does not automatically mean it is delicious. In fact, there are plenty of low-grade organic coffees lining supermarket shelves that aren’t even remotely palatable. If shopping for organic coffee you will actually enjoy, read into more than just the ‘organic coffee’ label alone.
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