Why Specialty Coffee Is the New Standard in 5 Star Hotels

Hospitality is all about making your guests’ experience as comfortable as possible. Unlike economy hotels, luxury resorts, 5 star hotels, and all high-tier establishments must also ensure guests have a memorable experience.

Luxury hotels offer more than a king-size bed and a view; they ensure that every moment their guests spend on the property is special.

Five star hotels, spa hotels, and resorts all rely on the smallest details to give that extra service that people will remember. After all, when people have a good stay, they return.

Coffee’s Role in Hospitality

Luxury hotels offer equally luxurious meals. It’s no surprise that high-end resorts host one or several fine dining restaurants along with a solid room service program. More often than not, the guests remember their stay as much for the cuisine as for the décor or the spa treatments they experienced.

Nowadays, specialty coffee is the standard for fine dining, as it is the perfect way to end a meal. However, unlike other beverages, coffee also plays a crucial role during breakfast and lunch. This not only means that high-end lodging establishments must be well stocked with coffee, but also that their choice of coffee will influence the entire guest experience.

Coffee as a Room Amenity

A 5 star hotel ensures that even the smallest detail makes guests feel welcome. Whether it’s placing a piece of chocolate on the pillow or setting up a good coffeemaker in every suite, luxury travel is about the tiniest thing.

By modern standards, even junior suites in mid-to-high-end hotels are equipped with a coffeemaker. Gourmet coffee pods or coffee capsules are a very welcome courtesy, and they are an amenity that makes guests feel taken care of. Coffee makes people feel at home.

As we will discuss in the following section, offering coffee in the rooms is also an opportunity to increase brand awareness.

Enhancing Experiences Through Coffee

Specialty coffee is a high-end product. Because of its high quality and rarity, it offers exclusivity. In the world of hospitality, exclusivity equals luxury.

There are several types of premium coffee. You can classify them for their origin or roasting level, resulting in a wide variety of gourmet coffees to choose from. It is not unusual for luxury resorts to choose their house coffee thoughtfully, as it is part of their brand and identity.

Although choosing between strong, mild, or fruitier varieties says something about an establishment, all specialty coffee already adds value to the brand. It is already contributing values to the brand: specialty coffee is sustainable, ethical and artisanal.

Hayman’s Coffee Solutions

When choosing the right coffee for a hospitality company, whether a five-star hotel, resort, or spa, it is best to rely on renowned coffee roasters and merchants. Hayman, with more than a decade of experience sourcing, roasting and delivering the best fresh roasted coffee worldwide, works with hospitality leaders to curate a coffee program consistent with customer values.

Explore our selection of specialty coffee and our business solutions focused on the restaurant and hospitality industry.